The Get More Clients Program

The purpose of the program (GMCP) is work as a team to develop, create and design the tools you will need to get a full practice. You can integrate these into your business, resulting in a full practice whenever you want it and at whatever level FULL means to you.

In this program you can:

“Establish a clear definition of success in at least 3 areas of your life:”

This gives you a base line upon which to assess and benchmark opportunities and decisions as they arise in your life. If you don’t know exactly why you are doing something, why are you doing it? Remember this: If you don’t define your own success, someone or something else will be forever doing it for you.

“Develop the characteristics of your ideal client:”

If you don’t have a clear picture of your ideal client, how will you know when you meet them? More to the point, how many have you met and not recognised? You’ve heard the old saying? “You can’t please everyone”. Too often it’s easy to get sucked in to trying to be everything to everybody and that takes a lot of time, energy and money, with usually few worthwhile results.

“Put the 80/20 rule to work for you.”

The 80/20 rule says:

* 80 percent of your sales volume comes from 20 percent of your customers.
* 80 percent of your profits come from 20 percent of your customers.
* 80 percent of your results come from 20 percent daily activity.
* 80 percent of your headaches come from 20 percent of your customers.
* 80 percent of your satisfaction and enjoyment comes from 20 percent of the people that you spend time with.

The 80/20 rule is telling you that a rather small number of customers, activities, and people generate a huge percentage of your sales volume, profits, results, and satisfaction in business and life.

The 80/20 rule tells you that you should spend your time with the 20% who are your best prospects and customers but firstly, you need to know who they are!

“Learn how to find your ideal client:”

Once you know what your ideal client looks like you can find them. By knowing their characteristics, needs, wants, demographics, psychographics they suddenly aren’t hidden anymore. You will find untapped supplies of these ideal prospects and all you have to do is go get em. Sounds easy, right? Well why haven’t you done it? Sometimes it’s the old “Can’t see the wood for the trees” and perspective is the one thing we can’t provide ourselves. With the “Get More Clients Program” you will not only identify the trees but also zero in on the ones that offer the best wood.

“Eliminate the fear of networking:”

Never again be intimidated by a networking event. Uneasy, rocking from foot to foot and secretly hoping no one will talk to you? From now on they will be easy, fun opportunities to meet your ideal clients. By having your “Attraction Pitch” to find your ideal clients and weed out the time-wasters, networking becomes fun. You can even make a game of it. Once you are confident about who you are, what you do and whom you do it for, your “Attraction Pitch” will clearly describe your ideal customer and they will know it when they hear it, giving you the maximum benefit from your networking efforts. In fact, networking will become a fun part of your day and your business.

“Waste less time with tyre kickers:”

If you know who your ideal client is you also know who isn’t. This will eliminate a huge waste of time. By developing your unique “Attraction Pitch” you will have a tool that will not only identify your best prospects straight-up but will also identify who your ideal prospects are immediately. Imagine a networking event when you have a simple tool that tells you when to move on and when to stay. No more wasted evenings trapped in conversations that you think may lead somewhere but never do. Turn your time into being super-effective by using your “Attraction Pitch” and get the 80/20 rule working for you.

“Feel comfortable about who you are in business and what it is you do:”

Never ever again cringe when someone asks you what you do for a living. Eliminate that glazed-over look your newly met companion gets when you ramble on with a description which is far too long-winded and means far too little to them. By having a very clear picture of what your product is, what you charge and whom it is for, your understanding of your business will be crystal-clear. You will know whom you work best with, what problems you solve and how you solve them. And best of all, you will have a very clear and simple explanation of this.

“Become more profitable with less work:”

Once you know where to find your ideal client and your marketing message is complete, your hit-rate for clients will skyrocket. A mathematical law, “The Law of Averages” governs your ability to “get more clients”. Imagine the ugliest man in New York standing on a busy street corner. He asks every woman he sees for a sexual favour, boy! does he get some knock backs. But I will guarantee it will only be a matter of time before someone says yes. He will have established his ratio in the “Law Of Averages.” It may be a huge ratio of no to yes. How could he improve his average? Join a dating agency, buy some new clothes, get a new haircut, refine his approach, go to bars and nightclubs, take elocution lessons, read a book on dating; in fact he could do a zillion things to improve his average.

At this very moment your skills, talents and knowledge have set your “Law Of Averages” ratio. Once you have established your ideal client, where to find them, how to attract them and created the right marketing message, you will be in control to create your desired “Law of Averages” ratio rather than defining it by accident. This will also show you the cost versus benefit of every dollar and hour you spend on marketing.

“Create a process you can duplicate again and again:”

You can use the process you learn to create product/service program-after-program and expand your client base by appealing to new markets. It gets easier each time. Once you know the framework, why stop at one program? The day of the one-trick-pony is gone. Once you have a solid foundation and are comfortable with your business, opportunities will open up. You will have learned how to identify new markets and how to fill the needs they require. All that is left is to duplicate the process.

“Create a foundation from which you can take your business to any level:”

Once you are in control of your business as opposed to your business controlling you, growth planning can occur with the security of profitability. You can lay plans to expand at your pace, on your terms. By knowing how to “GET MORE CLIENTS” in a sustainable and repeatable way, you reduce the day-to-day pressure of making money. This allows you to work on the big picture of making big money tomorrow. By improving your “Law of Averages” and making more money from less work you will free up time to pursue other profitable markets and create other incredibly attractive programs to suit.

“Banish the Fraud Factor:”

By discovering your strengths and designing your unique product from a position of power, you will never again feel the “fraud factor”. You will now be working with service/product programs where you are the expert and in demand from your ideal client. You will be working with and attracting clients who are right for you and your service/product program. Your ideal clients will be choosing you because you have clearly identified what you can do for them and they want it! Never again take on a job out of desperation, only to find yourself out of your depth and unable to offer the value for money you had hoped. You’ll avoid working on a project with little appeal and stimulation because you need the money.

“Never be bored in your business again:”

Tired of your current program or client focus? No problem, just create a new program aligned with your new interest. You will never be bored again. You will have acquired the knowledge and skills to market yourself and your service/product programs in many fields. In fact you can create your own direction and destiny by actively uncovering new niches and opportunities. Using your new decision-making skills you can determine the best course for you.

Get More Clients Program: How We Work together

All the folowing sevices are covered by Andy's Money Back Satisfaction Guarantee. Please Click Here to find out more.

Service 1: Transform Your Business Package

I know everyone is an individual and we all learn and do things at different speeds. Canned approaches and formulas just don't work.        I have found the best way to offer this program is in Four Session Blocks, and we initially work together four four blocks  (12 weeks). Individual sessions are 60-minutes.

Experience has shown that to set up significant long term change in your life and business a minimum of 12 weeks is required. After that we work together in four week blocks as long as you wish. We meet on the phone and you phone me.

If you want some "Just in time" coaching to help you with a specific opportunity or problem then scroll down to the "Entreprenuer Life Saver Package".

You may be a marketing and sales novice or you may just want some help on one or two aspects of your business. The program will be designed and tailored to suit your needs.

Once you have contacted me and we have set up a mutually agreeable time for our first session, I will send you some questionnaires to complete and email or fax back. These give me a snapshot of you and your business.

The first session is FREE. This is our initial collaboration session where we find out if I can help you. This program is not for everybody and we will know if it’s for you after this first session.

If we go ahead, I then send you the questionnaire for your Team Management Systems “Workplace Assessment” (click for more info)

I also send you an induction kit with details about our “Money Back Guarantee” (click for details on this) and the agreement we will make detailing our promises to perform together. I also send you some checklists to complete before our next session. At this stage you pay for the first four sessions by credit card.

In the following session we debrief about your “Workplace Assessment Profile” and this gives us the foundation of your strengths and preferences upon which to build your business. This will give an incredible range of insights for you about the way you approach your work.

The subsequent sessions move at a pace that suits you. We generally start with building your “Definition Of Success” and move on to creating your “Unique Selling Proposition” and use this to develop a product/service package people want to buy. Along the way we will develop a profile of your “Ideal Client” and discover where to find them.

The program leads us to discover the difference between marketing and selling and how to bring both of these into your armoury to fill your practice. We will cover plenty of marketing ideas, methods and tools. You will learn sales techniques, processes, tools and how and when to use them. There are enormous possibilities in the path we will take to get you more clients. I have found each client to be vastly different in knowledge and background and this decides the path we take.

Usually most clients find that anywhere between three months and six months is ample to gain the tools to build their full practice. In fact, some clients have built their full practice well within that time. It depends on your commitment, professional development, knowledge and background. I can show and guide the way but you must make it happen.

In between our sessions you will have homework. Together we will design the tasks required to get you to the next stage. Then you will need to do the things you have said you will do.

You have phone access to me out of normal session time. However this is limited to five or ten minutes a call and is used to get perspective on a problem, celebrate a victory or fast-track on-the-spot thinking. The time limit is there to give fairness to all clients to increase my availability. Phone calls are limited to the hours of 8.00 a.m. to 6.00 p.m. Monday to Friday (South Australian Time)

You also get unlimited email access to share ideas. This allows timely review of homework and the quick sharing of resources and ideas.

T H E  N E X T  S T E P . . .

Contact Andy and arrange your FREE collaborative session CLICK HERE

Service 2: Strengths Discovery Package

This Package focuses on the Team Management Systems “Workplace Assessment” as a stand-alone tool for self-discovery. This includes the full profile and 2 hours briefing and debriefing/coaching. The profile has either a Personal or Managerial focus. The correct one for you will be determined during our first briefing.

This package is part of the complete Get More Clients Program but it is also offered as a stand-alone service. The Strengths Discovery Package provides the following benefits:

Work from a position of power by understanding your unique talents!
Certain tasks interest some people more than others. Why? We develop workplace preferences. The team Management Profile gives you a clear understanding about your behaviours at work and why you do the things you do.

You will discover your weighting towards “extrovert” or “introvert” and what it means in the way you relate with others. You will uncover the reasons you interact with others the way you do.

You will discover whether you are practical or creative in the way you gather and use information and determine if you lean toward the past or the future.

You will discover how to make decisions that are balanced and informed. Discover how you use your analytical skills and your beliefs to influence the decision making process. You will discover your particular leaning and how to become more balanced.

The mystery of a messy desk, information overload and procrastination will become clear as you discover how you organise yourself and others. You will learn how your leaning towards being structured or flexible has hampered your growth.

Your ability to lead others will blossom once you discover and understand your leadership strengths and how to use them for maximum influence and reward.

You will gain insight into your interpersonal skills and discover how to make more effective relationships, quicker. Using your newfound skills you will grow your practice enormously.

You will discover how to build an effective team around you by focusing on your strongest talents and discovering the strengths and talents you need to complement your own. You can then look for and recognise the attributes in others that you need. Learn more about the TMS Profile here

Contact Andy to organise your strengths discovery package. Click Here

Service 3: The Entreprenuer Life Saver Package

Commonly known as "Just In Time Coaching". I call it an entrprenuers lifesaver package because if you have the entreprenuer trait, all to often it's too easy tol find your self sidetracked and off the boil from your big dream.

All too often you struggle staying focused and on track. New opportunities and unforseen problems can stop you dead.

I can help you minimise this costly and counter productive reality. Why a reality? Because life will always throw up stuff to derail us. The sooner we can deal with it the sooner we are flying with the eagles again.

Just in time coaching is just that. You ring me and as soon as physically possible we WORK together on your immediate priority.

You will gain immediate perspective you never thought possible.

You will minimise wasted time on deadend "opportunities".

You will discover the difference between an opportunity or just something that will derail you.

You will get people management perspective at the end of a phone.

You can relive a lost sale with quality perspective so you know how to never make the same mistake again.

You will get immediate strategies to move you forwards from whatever is blocking you now.

Case study 1.

John was in a fix. He had to meet with the biggest potential client he had. He had one shot at this presentation and didn't want to blow it. John rang me and we were able to bring focus and perspective to the presentation and rehearse what would happen (as best we knew).

This brought up many questions John had not considered and he was able to create the answers. John also discovered how he could be unique in his approach and offer solutions rather than products.

This session opened Johns eyes and mind to the bigger picture rather than just the interview. This enabled John to take off the self imposed blinkers he had put on himself by focusing only on the interview.

John got the sale.

Case Study 2.

Shelley was an entreprenuer who had a lot on the go. She knew what she wanted and where she was going. As a typical entreprenuer she saw possiblities everywhere. Shelleys barrier to her success were the distractions these new opportunities always created.

When Shelley felt compelled to follow a possibility she would phone me and we would run a mini business plan on the opportunity. Shelley found this was a great way to focus her on the mundane tasks like establishing a target market, establishing profitability and assessing market viability.

Once we had worked like this Shelley could decide if the new opportunity was either worth pursuing now, filing away for another day or forgetting.

So often Shelley had lost interest in the opportunity before we had finfished because she had the focus and perspective to see it for what it was. A distraction to her real focus.

These calls save Shelley hundreds of hours chasing dead ends and enabled Shelley to make real money on real projects that suited her talents.

Case Study 3.

Mark was a successful Financial Planner who had been in business for many years. He had also been involved in many community projects and was well respected in the community. He had only recently retired from all community committees and was enjoying the new found time with his young family.

The local elections were looming and many people had asked Mark to consider running for Mayor and Mark was seriously considering this.

Mark also had just commenced a new strategic alliance with an accountant which was proving very rewarding. This alliance would put a further strain on his family time as this accountant was in another city.

In one session we re-visited Marks personal and business "definition of success". Then weighed them against all the options. We also examined the REAL reason Mark was considering public office and he was surprised at the valuable insight. With this information in hand it was easy to make a clear decision.

Mark saved himself three years of public office which would have been counter productive to his personal and business goals. However I do think he would have made a great Mayor. Well perhaps one day?

Click to Contact Andy: To design your "Just In Time" lifesaver program.